Weetabix Finally Acknowledges Amari Williams’ Shoutout and Kentucky Fans’ Sales Surge – Could an NIL Deal Be Next?

Weetabix Finally Acknowledges Amari Williams’ Shoutout and Kentucky Fans’ Sales Surge – Could an NIL Deal Be Next?

The Weetabix-Amari Williams saga has officially taken another step forward. After weeks of Kentucky fans embracing the British cereal following Williams’ viral comments, the company has finally responded—acknowledging both the Wildcats’ newfound love for the product and the significant spike in sales. Now, the question on everyone’s mind is: will Weetabix offer the Kentucky big man an NIL (Name, Image, and Likeness) deal?

### **How It All Started**
It all began when Amari Williams, a British-born forward for the Kentucky Wildcats, mentioned Weetabix in a media session, calling it his go-to breakfast. His casual shoutout quickly turned into a movement among Kentucky fans, who rushed to try the UK staple (both the United Kingdom and the University of Kentucky). Social media exploded with Wildcats supporters posting their Weetabix purchases, some even experimenting with different toppings as they embraced Williams’ breakfast choice.

As sales reportedly surged in Kentucky and beyond, fans began tagging Weetabix on social media, urging the company to recognize Williams and, perhaps, sign him to an NIL deal. For weeks, Weetabix remained silent, despite the clear marketing opportunity. That finally changed this week.

### **Weetabix Responds**
On Tuesday, Weetabix’s official Twitter/X account broke its silence with a post featuring a photo of Amari Williams next to a box of their cereal, captioned:

*”Big Blue Nation, we see you. Amari Williams, your breakfast loyalty has not gone unnoticed. #WeetabixWildcats”*

The post instantly went viral, with Kentucky fans celebrating the long-awaited acknowledgment. Many quickly responded by pushing for the next logical step—an NIL deal.

### **Will Weetabix Offer Williams an NIL Deal?**
With NIL partnerships becoming a massive part of college athletics, this feels like a golden opportunity for both Weetabix and Amari Williams. A major UK-based brand aligning with a British-born college athlete playing for a powerhouse like Kentucky is a marketing dream. The story has already written itself, and Williams’ organic enthusiasm for the product makes it a perfect match.

Several Kentucky fans have taken it upon themselves to continue the push, tweeting at Weetabix and urging them to sign Williams to a sponsorship deal. One fan wrote, *“He’s literally giving you free advertising—make it official and give our guy a deal!”* Another posted a mock-up of a Weetabix cereal box featuring Williams in a Wildcats jersey.

NIL collectives and Kentucky’s athletic department have also taken notice. While Weetabix hasn’t confirmed any deal yet, insiders believe conversations could be happening behind the scenes.

### **A Unique NIL Opportunity**
If Weetabix does move forward with an NIL deal, it would be one of the more unique partnerships in college basketball. Most NIL deals involve apparel brands, local businesses, or energy drinks—few feature an international breakfast brand suddenly embraced by a college fanbase.

For now, fans will keep the pressure on. But one thing is clear: Amari Williams and Kentucky basketball have put Weetabix on the map in a way no one saw coming. Now, it’s time for Weetabix to return the favor.