Breaking News. From Guessand to Vlahović – Villa’s Bold Striker Mission Revealed
Aston Villa’s remarkable rise under Unai Emery has been one of the most fascinating stories in English football over the past two seasons. From flirting with mid-table mediocrity to establishing themselves as European contenders, the Villans have transformed into a side feared by both domestic rivals and continental opponents. Yet, as Emery and the club’s hierarchy map out their long-term ambitions, one need continues to stand out above the rest: the quest for a complete striker.
The Arrival of Evann Guessand – A First Step
This summer, Villa moved swiftly to secure the signature of Evann Guessand from OGC Nice. The French forward, often compared stylistically to Didier Drogba and Nicolas Anelka, arrives at Villa Park with plenty of promise. Guessand is quick, physically imposing, and blessed with the ability to run in behind defences – qualities that perfectly suit Emery’s tactical blueprint.
The reported £30 million fee underlines Villa’s determination to build for the future rather than simply patch up weaknesses. But while Guessand’s arrival has been welcomed with enthusiasm by fans, there is also a recognition that the club cannot rely on potential alone. To truly compete at the very top, Villa need a proven, world-class centre-forward who can deliver 20+ goals a season in the Premier League.
Enter the Big Names – Jackson and Vlahović
Two names have dominated Villa’s striker shortlist: Nicolas Jackson of Chelsea and Dusan Vlahović of Juventus.
Nicolas Jackson, still just 24, is admired by Emery for his explosive pace and pressing ability – traits Emery values highly in a forward. Having previously worked with him at Villarreal, Emery knows first-hand what Jackson can offer. A loan move has been discussed, especially as Chelsea continues to juggle their bloated squad, but the deal is far from straightforward given competition from other Premier League clubs.
Dusan Vlahović, meanwhile, represents the elite option. The Serbian international is a proven scorer in Serie A and on the European stage, and Juventus are understood to be open to selling him for around €50 million. For Villa, who are carefully navigating the Premier League’s Profit and Sustainability Rules (PSR), such a deal would require financial creativity. But Vlahović’s profile – a complete centre-forward capable of dominating defenders physically while also finishing clinically – makes him an irresistible target.
Why Villa Need a Ruthless Finisher
While Villa’s current attacking options are talented, they lack the cold-blooded edge needed to consistently punish opponents. Ollie Watkins has been an outstanding servant to the club, offering relentless work rate, intelligent movement, and goals. However, as Villa look to push further into Europe and potentially challenge the established “big six,” depth and competition up front are essential.
Guessand brings youthful potential, Watkins brings experience and consistency, but Vlahović would bring fear. Opposition defences would be forced to adjust, and Villa’s midfield creators like Moussa Diaby and Jacob Ramsey would benefit from having a striker who thrives on converting even half-chances.
The Bigger Picture – Emery’s Masterplan
Unai Emery is not a manager who settles for quick fixes. Every move made under his watch has been calculated: from tightening the defence with Axel Disasi and Yasin Özcan, to adding creativity on the flanks. The pursuit of a marquee striker fits seamlessly into this long-term vision.
Villa’s mission is no longer about survival or even simple top-half finishes. It is about cementing themselves as a Champions League regular and eventually competing for silverware. In today’s game, no club can achieve that without a world-class striker leading the line.
Challenges Ahead
Of course, there are obstacles. Financial restrictions mean Villa must balance ambition with pragmatism. Signing Vlahović outright may require offloading key players or structuring complex payment deals. Convincing top-tier strikers to join a club still on the rise, rather than already established giants, is another challenge. But Villa’s recent progress and Emery’s reputation give them a persuasive argument.
Conclusion – A Bold Mission, A Defining Moment
From the signing of Guessand to the pursuit of Vlahović, Aston Villa’s striker mission signals more than just transfer business – it represents a statement of intent. Emery and the club’s hierarchy know that if they can add a ruthless finisher to their already well-balanced squad, the possibilities are limitless.
The road ahead will not be easy, but if Villa can secure the right man to spearhead their attack, the dreams of competing regularly in the Champions League – and perhaps even lifting trophies – could soon become a reality.
For the fans at Villa Park, the message is clear: the club is no longer satisfied with being outsiders. Aston Villa want to be feared, respected, and remembered. And it all starts with finding the striker who can turn ambition into history
